Technical illustration services

We do many types of technical illustrations, and routinely help clients pull-together, edit and clarify precise information and graphic explanations needed within illustrations. Technical illustration is good for showing, comparing and analysing data. We usually work in a vector format, that can be made virtually any size without loss of quality, making it ideal for many applications and environments. They are also easy-to-edit, update and reuse in the future.

Interest in precise details

We do

  • 2D and 3D drawings.
  • Maps, diagrams, charts, graphs and instructional illustrations.
  • Multi-perspective illustrations.
  • Pictograms and icons.
  • Cut-away and zoom-in sections.
  • Supplied in a range of file formats (.ai, .eps, .svg, .pdf, .psd, .tif).

Below is a selection of projects to give you an idea, of just some of the projects we have worked on.

A large thick yellow handdrawn chalk arrow pointing down

Graph design and technical illustration using appealing colours, example 1

 

Flow diagram design and technical illustration using appealing colours

 

Graph design and technical illustration using appealing colours, example 2

Client

U.K. medical book publisher.

Project title

Medical statistics graphs and flow charts.

Services

Technical illustration + Text editing + Corrections.

About the client

An award-winning, multi-platform information service for the medical community, providing premium content to improve medical practice.

Client’s needs

The client needed 42 diagrams of various different types (graphs, charts, flow diagrams) made more professional and illustrating, to fit the design of the rest of their book.

Outline of what we did

Clarity of data presentation and appeal was a main priority. We added horizontal lines to aid reading of the graphs, and used bright and appealing colours to further increase interest. The illustrations had to fit into the small main body text width and height area, but also use the same consistent font size throughout, so all textual information is given the same typographic hierarchy. We used layers in the illustration files, so we could easily name, edit and manage the various parts, which also makes them easy to update in the future.

3 main improvements for them

  • Increased appeal and used colour to better sustain users interest and motivation levels, avoiding the typically generic and bland treatment of these types of illustrations.
  • Made the illustrations tie-in and work well with the inside book design.
  • Increased illustration quality by using best practice expert knowledge and technical reproduction knowledge.
Encouraged surgical precision

Technical illustration of 4 drawings: tooth, hair scalp, finger nail, and bunsen burner

Client

Individual author.

Project title

Medical anatomy and analysis illustrations.

Services

Technical illustration + Redrawing.

About the client

Author of 6 textbooks on medicine.

Client’s needs

Only low-quality images of these illustrations were available. We were asked to completely redraw, edit and improve all the illustrations.

Outline of what we did

We redrew the scans, improving colour quality and rendering when printed. We were careful when redrawing and re-rendering, not to lose any of the details in the scanned images. We sent the author the editable original Adobe Illustrator files (.ai’s) as standard.

3 main improvements for them

  • Increased legibility and optimised the amount of detail.
  • Allowed the illustrations to print well on high-quality lithographic and offset book printers.
  • Client support, advice and customer service at every stage.
Gave them a facelift

Original map design/cartography for a publication/report. Image shows city centre

Client

Leicester BID (Business Improvement District).

Project title

BID map design.

Services

Technical illustration + Typographic design + Information design.

About the client

Business-led not-for-profit organisation working to transform Leicester city centre in the United Kingdom, making it a better place to live, work, visit, study and do business.

Client’s needs

The client needed a very detailed map of the area they were developing and proposing new ideas for.

Outline of what we did

A clear, legible and in-keeping map in relation to their website and overall corporate identity was designed. We used the most legible weight of the typeface (neither too light or too bold) to ensure best legibility of road names, even when printed small on A4 paper. We added a grid over the map, to help users refer to and identify areas and locations more easily. The map was available in a range of formats, and as a print-ready PDF file, that can be made any size with no loss of quality.

3 main improvements for them

  • Allowed interested people, stakeholders and decision makers to make informed, clear and precise decisions.
  • The map can be made any size with no loss of quality, and is legible at very small sizes.
  • The map allows colour values to remain legible even when printed in greyscale.
Helped them find actionable success

Map design/redrawing/retracing, technical illustration/cartography. Image shows a map of South America/Brasil

Client

Action for Brazil’s Children Trust.

Project title

Annual review map.

Services

Technical illustration.

About the client

Action for Brazil’s Children Trust is dedicated to helping the street children and most vulnerable young people of Brazil.

Client’s needs

This map was a feature we proposed and advise the client to use, to further improve their publication and communication with interested people.

Outline of what we did

We designed a map showing the areas which the charity focuses on, funds and develops. This map allowed readers and investors to see exactly where the locations mentioned to, in their publication were referring to, and also allowed investors to make more informed decisions.

3 main improvements for them

  • Increased the chance of people giving money to the charity, through an area location map.
  • Improved the client’s communication and publication strategy.
  • Communicated the client’s content and information better to people and intended users.
Increased the amount of money in their piggy bank

Map design/redrawing/retracing, technical illustration/cartography. Image shows a map of Norwich city centre

Client

RoaR Art Gallery and Archive.

Project title

Gallery visitor map.

Services

Technical illustration + Typographic design + Information design.

About the client

They hold over 2000 artworks by artists with learning disabilities from Barrington Farm, Norfolk, United Kingdom. RoaR also supports artists to participate in creative activities, workshops and exhibitions.

Client’s needs

A high-resolution map was needed for visitors and the public, to use and print, to get them to the gallery (before the days of Google Maps).

Outline of what we did

We designed a clever and useful map for the client. The map needed to print as high-quality as possible, from the visitors’ printers, which would probably be home low-quality inkjet printers, so they can take it with them and get themselves to the gallery. A PDF format was a good choice, as it allowed for printing at a professional high-quality resolution, and can be printed-out at any size without loss of quality or pixelation. We used a key for the map which relies on colour, but we also made the colour values work if printed in greyscale (by the use of numbers as well). The map has main locations and landmarks in Norwich city centre that people know and can identify.

3 main improvements for them

  • Increased the chance of people finding and visiting the art gallery.
  • A map that can be made any size with no loss of quality, and that works well at very small sizes where details can get unclear.
  • A map allows the colour values to remain distinguishable, even when printed in greyscale.
Showed them the way, with fewer RoaR experiences

Pictograms/icons design/illustration for wayfinding/signage end of year exhibitions

Client

Norwich School of Art and Design (now known as Norwich University of the Arts).

Project title

End of year exhibition pictograms.

Services

Technical illustration + Information design.

About the client

Tracing its history back to 1845, the Norwich School of Design is 1 of the great British art schools.

Client’s needs

There was a need for a system of pictograms to compliment and aid the wayfinding system we proposed.

Outline of what we did

We designed and edited the pictograms, which were quite tricky to conceptualise and took a lot of editing. The pictograms can be used, not only as an aid to the wayfinding system, but for their website, emails, publications, social media and all sorts of corporate marketing communications.

3 main improvements for them

  • Enabled people to identify the organisation’s main study courses more easily.
  • Produced illustrations that can be additionally used across the organisation’s web, printed and environmental communications.
  • Improved the client’s communication and publicity strategy.
Clarified abstract art expressionism

3 results of a technical illustration by us

 1 A better edited illustration communicating complex information and data more clearly.

 2 Illustrations done in the clearest and most user‑friendly way.

 3 Ability to reproduce illustrations at any size, with no loss of quality (pixelation-free).

The finer details in life…

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