We do many types of technical illustrations that are good for showing, comparing and analysing data, mainly working in vector format, that can be made any size without loss of quality, making it ideal for many items and mediums. We routinely help clients pull-together, edit and clarify precise information needed within them, and they are easy-to-edit, update and reuse in the future.
Interest in precise details
We do
- 2D and 3D drawings.
- Maps, diagrams, charts, graphs and instructional illustrations.
- Multi-perspective illustrations.
- Pictograms and icons.
- Cut-away and zoom-in sections.
- Supplied in a range of file formats (.ai, .eps, .svg, .pdf, .psd, .tif).
Below is a selection of projects to give you an idea of just some of the projects we have worked on.
Client
U.K. medical book publisher.
Project title
Medical statistical graphs and flow charts.
Services
Technical illustrationText editingCorrections.
About the client
An award-winning, multi-platform information service for the medical community, providing premium content to improve medical practice.
Client’s needs
The client needed 42 diagrams of various different types (graphs, charts, flow diagrams) redrawing, editing and made more professional, to fit the inside book design.
Outline of what we did
Clarity of data presentation and appeal was a main priority. We added horizontal lines to aid reading of the graphs, and used bright and appealing colours to further increase interest. The illustrations had to fit into the small main body text width and height area of the book, but also use the same consistent typeface size throughout, so all textual information is given the same typographic hierarchy and size. We used layers in the illustration files, so we could easily name, edit and manage the various parts, that also makes them easy to update in the future.
3 main improvements for them
- Increased appeal and used colour to better sustain users interest and motivation levels, avoiding the typically generic and bland treatment of these types of illustrations.
- Made the illustrations tie-in and work well with the inside book design.
- Increased illustration quality by using best practice expert knowledge and technical reproduction knowledge.
Encouraged surgical precision
Client
Individual author.
Project title
Medical anatomy and analysis illustrations.
Services
Technical illustrationRedrawing.
About the client
Author of 6 textbooks on medicine.
Client’s needs
Only low-quality images of these illustrations were available. We were asked to completely redraw, edit and improve the illustrations.
Outline of what we did
We redrew the scans, improving colour quality and quality when printed. We were careful when redrawing and re-rendering, not to lose any of the details in the scanned images. We sent the author the editable original Adobe Illustrator files (.ai’s) as standard.
3 main improvements for them
- Increased legibility and optimised the amount of detail.
- Allowed the illustrations to print well on high-quality lithographic and offset book printers.
- Client support, advice and customer service at every stage.
Gave them a facelift
Client
Leicester BID (Business Improvement District).
Project title
BID map design.
Services
Technical illustrationTypographic designInformation design.
About the client
Business-led not-for-profit organisation working to transform Leicester city centre in the United Kingdom, making it a better place to live, work, visit, study and do business.
Client’s needs
The client needed a very detailed map of the area they were developing and proposing new ideas for.
Outline of what we did
We designed a clear, legible and in-keeping map in relation to their website and overall corporate identity. We used the most legible weight of the typeface (neither too light or too bold) to ensure the best legibility of road names, even when printed small on A4 paper. We added a grid over the map, to help users refer to and identify areas and locations more easily. The map was available in a range of formats, and a print-ready PDF file, that can be made any size with no loss of quality.
3 main improvements for them
- Allowed interested people, stakeholders and decision makers to make informed, clear and precise decisions.
- The map can be made any size with no loss of quality, and is legible at very small sizes.
- The map allows colour values to remain legible, even when printed in greyscale.
Helped them find actionable success
Client
Norwich School of Art and Design (now known as Norwich University of the Arts).
Project title
End of year exhibition pictograms.
Services
Technical illustrationInformation design.
About the client
Tracing its history back to 1845, the Norwich School of Design is 1 of the great British art schools.
Client’s needs
There was a need for a system of pictograms to compliment and aid the wayfinding system we proposed.
Outline of what we did
We designed and edited the pictograms, that were quite tricky to conceptualise and took a lot of editing. The pictograms can be used not only as an aid to the wayfinding system and signs, but for their website, emails, publications, social media and all sorts of corporate marketing communications.
3 main improvements for them
- Enabled people to identify the organisation’s main study courses more easily.
- Produced illustrations that can be additionally used across the organisation’s web, printed and environmental communications.
- Improved the client’s communication and publicity strategy.
Clarified abstract art expressionism
Client
Action for Brazil’s Children Trust.
Project title
Annual review map.
Services
Technical illustration.
About the client
A trust dedicated to helping the street children and most vulnerable young people of Brazil.
Client’s needs
We suggested and advised the client to use a map, to further improve their publication and communication with people and investors, interested in their charity.
Outline of what we did
We designed a map showing the areas that the charity focuses on, funds and develops, that also allows readers and investors to see exactly where the locations mentioned to in their publication’s text, were referring to, and also allowed investors to make more informed decisions. It was a very simple idea and device, but very effective that had a huge usability benefit, that the client would not have thought about or got, if they had not of used us.
3 main improvements for them
- Increased the chance of people giving money to the charity, through an area location map.
- Improved the client’s communication and publication strategy.
- Communicated the client’s content and information better to people and intended users.
Increased the amount of money in their piggy bank
Client
RoaR Art Gallery and Archive.
Project title
Gallery visitor map.
Services
Technical illustrationTypographic designInformation design.
About the client
They hold over 2000 artworks by artists with learning disabilities from Barrington Farm in Norfolk, United Kingdom. RoaR also supports artists to participate in creative activities, workshops and exhibitions.
Client’s needs
A high-resolution map was needed for visitors and the public, to use, print, and get them to the gallery (before the era of electronic maps, like Google Maps on smartphones).
Outline of what we did
We designed a clever and useful map for the client. The map needed to print as high-quality as possible, from the visitors’ printers, that would probably be low‑quality home inkjet printers, so they can take it with them and get themselves to the gallery. A PDF format was a good choice, as it allowed for printing at a professional high-quality resolution, and can be printed-out at any size with no loss of quality. We used a key for the map that relies on colour, but we also made the colour values work if printed in greyscale (by the use of numbers as well). The map has main locations and landmarks in Norwich city centre that people know and can identify.
3 main improvements for them
- Increased the chance of people finding and visiting the art gallery.
- A map that can be made any size with no loss of quality and that works well at very small sizes.
- The map allows the colour values to remain distinguishable, even when printed in greyscale.
Showed them the way, with fewer RoaR experiences
3 results of technical illustration by us
1 A better edited illustration communicating complex information and data more clearly.
2 Illustrations done in the clearest and most user‑friendly way.
3 Ability to reproduce illustrations at any size, with no loss of quality (pixelation-free).
The finer details in life…
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