Graphic communication design services

Outline of what we did

After a meeting with the client, we did research, discussed how they wanted to communicate with people and how they wanted their resource to be interpreted by the public. They needed a modern, clean and more relevant logo, we then designed around 10 different new versions, giving the client many options to explore, consider and choose from. Our logo design also avoided empty and meaningless graphic statements and goes a step further than is usual, because it uses graphic elements that communicate and further describe what the organisation is about.

3 main improvements for them

• Increased the organisation’s public appeal.
• Distinct and unique logo compared to other similar organisations.
• Client support, advice and customer service at every stage.

Gave them a pleasant sustainable environment

Outline of what we did

The logo needed to reflect the tricky area and service they provide, in a relevant way. The raised braille dots refer to letters, that people with vision impairments touch and scan across, so we decided to put them on top of the business name. The logo had to work well at small sizes, where details in a logo can get lost, and we provided the logo in a range of file formats, so it could be easily reused by the client, across different communication materials. More than 10 years after the logo was designed, the logo has not aged and still does the job, and represents the business in an interesting way.

3 main improvements for them

• Increased the chance of satisfying people who may commission their services and increased the chance of getting new enquiries.
• Increased the public appeal of their service.
• Went the extra mile and further communicated what the business is about and does.

Gave them a memorable touch with people

Outline of what we did

We designed the logo along the lines of the client’s ridged design requirements, producing an appealing, modern and active logo. We provided the logo to the client in a range of file formats, that were easy-to-use on various communication materials, like letterheads, websites and presentations.

3 main improvements for them

• Designed a dynamic and active logo reflecting the business’s core principles and objectives.
• Precise tackling of the client’s brief, needs and requirements.
• Supplied the logo in a range of file formats that the client needs to reuse the logo in the future, for different items.

Enabled proactive sustainable human change

Outline of what we did

We designed a very novel and fun logo in relation to the organisation’s research activities, that is sure to put a smile on everyone’s face. The logo design is durable and works well at both very small and very large sizes. We decided to use a thicker than normal line style, for improved legibility, sturdiness and visibleness. We used a specifically designed large print typeface for their communications that has some unusual beneficial aspects, and is based on academic research and testing with people.

3 main improvements for them

• Logo design that speaks to and impresses the public, reflecting their organisation.
• Designed a fitting, engaging and fun logo that graphically describes the client’s research activities.
• Designed a logo that still works and looks good, even 10 years after it was designed.

Helped the public feel and understand them

Outline of what we did

We did a complete redesign, making major improvements to their branding, and designed a useful and precise concept for all their communications. For example, if you are looking for more information on health or employment issues StartHere. We used the typeface called DIN 1451, that Germany use on their road signs because it is clean, functional and also echoes travelling and highly legible graphic communication, being a nice reference and reflection for their branding concept.

3 main improvements for them

• Logo design and corporate identity concept that enhances and communicates their business objectives.
• Better graphic communication and appeal with the public.
• Increased their service users’ understanding about what they do and offer.

Helped them find their way

Outline of what we did

We initially designed 3 different solutions and presented them to the client, for them to give their feedback and comments on, and it quickly became obvious that the final design shown here, was going to work best and be the 1 for them. The logo communicates the idea of investments going up, and relevant colour and graphic communication was used to communicate trust, confidence and credibility, and to inspire confidence from the public and high‑end wealthy clients. The logo had to work well at very small and very large sizes, due to the diverse nature of logos in today’s information society. The corporate identity has a surprisingly secure, confident and solid feel to it, with a hint of modernity. They also realised because of this, they would be more approachable, and could connect better with a younger audience, subsequently widening their customer range. We also designed a PDF corporate identity manual, to help them see, maintain, and apply their identity and branding across their communications and with external suppliers.

3 main improvements for them

• Flexible, robust and responsive logo enhancing their business objectives and aims.
• Helped the client apply their corporate identity across future communications by designing an identity manual that helps external suppliers, like printers and website designers.
• Increased their brand’s perceived trust and confidence through relevant and precise use of colour and graphic communication.

Gave them a good return on their investment

Outline of what we did

Hard-hitting, precise, quick and clever posters were needed for these competitions on political and environmental issues. The posters were designed to work and communicate the message within a split-second, with no delay or misunderstanding, so they do not require anymore time users may not have, or be willing to give… The posters’ graphic communication picks-up on the design of health warning messages on tobacco products and were setup for high-resolution CMYK printing, on A1 uncoated paper.

Awards

• From 400 entries from designers around the world, our poster Ban Public Smoking (Factories) was in the 20 selected winning designs in the Utilità Manifesta Competition 2012, Italy.
• Our posters Ban Public Smoking (Factories) and Ban Public Smoking (Cars) were selected as winning poster designs in The 4th Block, VIII (8th) International Triennial of Eco‑Poster Competition 2012, Ukraine.

3 main improvements for them

• Poster designs to work and be effective in less than a second.
• Increased the awareness of the effects of global warming, increasing the chance of better environmentally-friendly actionable knowledge, behaviour and practice.
• Strategic positioning and communication in the mass media.

Gave them a future

Outline of what we did

We designed a concept based on the old and the new in transport, sure to engage with old and new generations. It utilises a simple publicity concept, although not simple in the commonly overused sense, but in terms of the main message from the item. The concept communicates a simple and humorous message, that worked well and does not get lost in today’s overloaded information society. The publicity items were placed in key advertising points and locations, targeting and engaging people in the public environment, online, in shops and cultural buildings, giving the client every chance of success. We really focused on the client’s corporate identity and branding, and incorporated it over the full range of exhibition communications. Artwork was setup to fit all sorts of different publicity items, like an advert on the side of buses, to A1 posters in bus stops.

3 main improvements for them

• Inclusive publicity concept that works for past and present generations.
• Increased the chance of getting the public to make enquiries and to visit their exhibition and website.
• Setup publicity materials for printing, the web, electronic platforms, and for external manufacturers.

Organised a rally for all generations

Outline of what we did

We designed a very clever lateral and user‑friendly concept, that was also rooted around getting people to the correct buildings, throughout the Norwich School of Art and Design. The concept was relevant and reflected what the organisation does, all done through hand-drawn artwork that is sure to make art and design students think!

The 2nd proposal is based around the idea of signs being stuck along the walls of the buildings, eventually leading to the correct room. This signage system was designed to make it impossible to get lost, as there is no splitting or distance between signs, it is just a continual marker and guide…

The images and work shown here are not in a totally ideal final form, a bit more development is needed, maybe a spot colour, but the publicity and communications concept is there. Not bad for a 1st pitch, if we may say so?, and certainly memorable.

3 main improvements for them

• Widely appealing publicity concept that a difficult and diverse audience (art and design students), would most likely enjoy and find interesting.
• Wayfinding and signage solutions making it near impossible to get lost throughout many buildings, reducing confusion and stress for visitors, the public, service users and staff.
• A complete range of exhibition publicity materials with no items needing to be sourced anywhere else or at a later date.

A good idea for sensitive subjects. Was the spider successful in catching any flies..?