Graphic communication design services

Words, images, graphics, symbols, space, and colour, are the essential elements of graphic communication, that are a large critical percentage of your communication with the public. We can give your service or organisation a refresh and new lease of life, and can design a specific feeling and personality for your corporate identity and communications. We can help you communicate, organise, and speak better with your users, and with challenging graphic communication design projects. We analyse your content, project requirements and users, and then design solutions. Material considerations like paper, inks and reproduction processes have an often overlooked impact and benefit. Our knowledge of accessibility and usability is extensive, that are critical factors to success.

Your business’s spokespeople. Say what needs to be said

We design

  • Advertisements.
  • Corporate identity systems and branding (logos, business cards, stationery, letterheads, envelopes, compliments slips, and so on).
  • Marketing and promotional materials.
  • Musical items (CDs, DVDs, vinyls, booklets).
  • Posters and raising awareness campaigns.

Below is a selection of projects to give you an idea, of just some of the projects we have worked on.

A large thick yellow handdrawn chalk arrow pointing down

Before our redesign.

Shows a grid of roads in a blue square, a large green 'R', then the letters 'udi' in large blue text, then below that 'Resource for Urban Design Information'

After our redesign.

Shows 6 raised 3D purple blocks with the words 'Resource for Urban Design Information' split in each of the block, then their website URL in a shorter green block at the bottom

Client

Resource for Urban Design Information.

Project title

Logo redesign.

Services

Graphic communication design + Typographic design.

About the client

A platform for knowledge sharing between built environment professionals, to promote best practice and to play a key role in creating better places to live.

Client’s needs

They required a logo redesign because their previous logo looked dated and aged.

Outline of what we did

After a meeting with the client, we did research, discussed how they wanted to communicate with people and how they wanted their resource to be seen by the public. They needed a modern, clean and relevant logo, to which we designed around 10 different new versions. This gave the client many options to explore, consider and choose from. The logo design also avoids empty and meaningless graphic statements and goes a step further than is usual, because it uses graphic elements that communicate and further describe what the organisation is and does.

3 main improvements for them

  • Increased the organisation’s public appeal.
  • Distinct and unique logo compared to other similar organisations.
  • Client support, advice and customer service at every stage.
Gave them a pleasant sustainable environment

Logo design for a braille making company, shows their name XL Braille in a braille font/typeface

Client

XL Braille.

Project title

Logo design.

Services

Graphic communication design + Typographic design.

About the client

A small business that produces information in alternative accessible formats, especially braille.

Client’s needs

The client needed a new logo to go with their newly developing website.

Outline of what we did

The logo needed to reflect the tricky area and service they provide, in a relevant way. The raised braille dots refer to letters, that people with vision impairments touch and scan across, which we decided to put on top of the business name. The logo had to work well at small sizes, where details in a logo can get lost, and we provided the logo in a range of file formats, so it could be easily reused by the client, across different communication materials. More than 10 years after the logo was designed, the logo has not aged and still does the job, looks good, and represents the business in an interesting way.

3 main improvements for them

  • Increased the chance of satisfying people who may commission their services and increased the chance of getting new enquiries.
  • Increased public appeal of their service.
  • Went the extra mile and further communicated what the business is about, and does.
Gave them a memorable touch with people

Logo design for a human resources company and project. The logo is a red pentagon badge

Client

MiM Human Resources.

Project title

Logo design.

Services

Graphic communication design + Typographic design.

About the client

A professional coach who works with individuals and teams from international organisations, to create sustained individual and business change.

Client’s needs

For their new venture and organisation, the client needed a new logo.

Outline of what we did

We designed the logo along the lines of the client’s ridged design requirements, producing an appealing, modern and active logo. The logo was made available to the client in a range of file formats, which were easy to use on various communication materials, like letterheads, websites and presentations.

3 main improvements for them

  • Designed a dynamic and active logo reflecting the business’s core principles and objectives.
  • Precise tackling of the client’s brief, needs and requirements.
  • Supplied the logo in a range of file formats that the client needs to reuse the logo in the future.
Enabled proactive sustainable human change

Cartoon/illustrated logo design for tactile graphs programme. Shows a hand with eyes on the fingertips

Client

The Tactile Graphics Research Programme.

Project title

Logo design.

Services

Graphic communication design + Freehand illustration + Typographic design.

About the client

A department investigating people’s understanding of tactile graphics.

Client’s needs

The research programme needed a range of new communication items. We were required to design a new logo for them.

Outline of what we did

We designed a very novel and fun logo in relation to the organisation’s research activities, that is sure to put a smile on everyone’s face. The logo design is durable and works well at both very small and very large sizes. We decided to use a thicker than normal line style, for improved legibility, sturdiness and visibleness. We used a specifically designed large print font for their communications which has some unusual beneficial aspects, and is based on academic research and testing with people.

3 main improvements for them

  • Logo design that speaks to and impresses the public.
  • Designed a fitting, engaging and fun logo that graphically describes the client’s research activities.
  • Designed a logo that still works and looks good even 10 years after it was designed.
Helped the public feel and understand them

Logo and business card design. Shows 2 business cards (front and back) with a question mark turned into an arrow pointing back at the logo

Client

StartHere.

Project title

Logo and branding.

Services

Graphic communication design + Corporate identity design + Typographic design.

About the client

An independent social enterprise providing information management solutions, to organisations that connect people to vital support in their community and beyond.

Client’s needs

Their previous logo looked dated and their use of colour was not as fresh, modern and appealing as it could be. As well as a new corporate identity, they also needed a branding concept and strategy.

Outline of what we did

We did a complete redesign, making major improvements to their branding, and designed a useful and precise concept for all their communications. For example, if you are looking for more information on health or employment issues: StartHere.

3 main improvements for them

  • Logo design and corporate identity concept that enhances and communicates their business objectives.
  • Better graphic communication and appeal with the public.
  • Increased their service users’ understanding about what they do and offer.
Helped them find their way

Poster design, photography and illustration. 1st poster: Ban public smoking cars

Poster design, photography and illustration. 2nd poster: Ban public smoking factories

 

Our 2 winning poster designs in The 4th Block poster competition at the Kharkov Municipal Gallery, in Kharkiv, Ukraine.

Photo of the exhibition in the gallery, shows the posters at the hanging on the wall, then a woman and man at the front with a TV camera behind
Photo of the exhibition in the gallery, shows a woman and man walking across the photo, looking at the photos hanging on the wall in the background

Clients

Utilità Manifesta and The 4th Block.

Project title

1: Ban public smoking (factories), 2: Ban public smoking (cars).

Services

Graphic communication design + Photography + Typographic design.

About the clients

The Utilità Manifesta competition was called Design for volunteering, peace and human rights aimed at tackling social, economic and environmental issues, and we had to design posters tackling issues about the environment.

The 4th Block competition was about eco-posters: global warming, earth, our common body (human and nature), water pollution, air pollution, the living planet, and we had to design posters tackling these issues.

Outline of what we did

Hard-hitting, precise, quick and clever posters were needed for these competitions on political and environmental issues. The posters were designed to work and communicate the message within a split-second, with no delay or misunderstanding, so they do not require anymore time users may not have, or be willing to give… The posters’ graphic communication picks-up on the design of health warning messages on tobacco products and were setup for high-resolution CMYK printing, on A1 uncoated paper.

3 main improvements for them

  • Poster designs to work and be effective in less than a second.
  • Increased the awareness of the effects of global warming and human behaviour, increasing the chance of better environmentally-friendly actionable knowledge, behaviour and practice.
  • Strategic positioning and communication in the mass media.

Awards

  • From 400 entries from designers around the world, our poster Ban public smoking (factories) was in the 20 selected winning designs in the Utilità Manifesta competition 2012, Italy.
  • Our posters Ban public smoking (factories) and Ban public smoking (cars) were selected as winning poster designs in The 4th Block, VIII (8th) International Triennial of Eco‑Poster competition 2012, Ukraine.
Gave them a future

Bus stop posters.

Poster/campaign design and photography. Photograph of poster designs in the street on bus stop signs

 

Bus advertisement.

Photograph of the campaign on the side of a bus

 

Billboard advertisement.

Photograph of the campaign in a billboard like on the highstreet

 

Flyer (front and back).

Transport History Coventry Transport Museum wing mirror flyer design front

Transport History Coventry Transport Museum wing mirror flyer design back

Client

Coventry Transport Museum.

Project title

Transport history exhibition publicity materials (3 A1 exhibition publicity adverts, on-bus billboard advert, large billboard advert, A5 exhibition flyer design, email newsletter design, and advert for the local newspaper).

Services

Graphic communication design + Photography + Technical illustration + Typographic design.

About the client

A transport museum housing the largest collection of British‑made road transport held in public ownership.

Client’s needs

The museum needed a full range of adverts and marketing materials to promote their Transport history exhibition.

Outline of what we did

We designed a concept based on the old and the new in transport, sure to engage with old and new generations. We really focused on the client’s corporate identity and branding, and incorporated it over the full range of exhibition communications. We setup the artwork to fit all sorts of different publicity items, like an advert on the side of buses, to A1 posters in bus stops. We strategically designed graphic communications for key advertising points and locations, targeting and engaging people in the public environment, online, and in shops and cultural buildings, giving the client every chance of success.

3 main improvements for them

  • Inclusive publicity concept that works for past and present generations.
  • Increased the chance of getting the public to visit their exhibition and website, and to make business enquiries.
  • Setup publicity materials for printing, the web, electronic platforms, and for external manufacturers.
Organised a rally for all generations

Poster.

Norwich School of Art and Design end of year exhibitions poster design. Image showing illustrated poster hand drawn in chalk on black paper in a spiders web with a map of campus in the middle

 

Flyer (front and back).

Norwich School of Art and Design end of year exhibitions flyer design front. Image showing illustrated flyer hand drawn in chalk on black paper with spider

 

Norwich School of Art and Design end of year exhibitions invite front and back. Image showing illustrated invite hand drawn in chalk on black paper with spider

 

Invite (front and back).

Norwich School of Art and Design end of year exhibitions invite front and back. Image showing illustrated invite hand drawn in chalk on black paper with spider

 

Banner for the environment and buildings.

Norwich School of Art and Design end of year exhibitions banner for the environment and buildings. Rectangle image with white hand-drawn spider on the right, with spider web coming out and text diagonally on the left

 

Signage proposal number 2.

Norwich School of Art and Design/Norwich University of the Arts signage/wayfinding system proposal 1. Hand drawn signs in chalk on black paper, stretched across walls and entrances

Client

Norwich School of Art and Design (now known as Norwich University of the Arts).

Project title

End of year exhibition publicity materials.

Services

Graphic communication design + Freehand illustration + Scanning + Information design + Typographic design.

About the client

Tracing its history back to 1845, the Norwich School of Design is 1 of the great British art schools.

Client’s needs

The university is based in the middle of Norwich city centre with many buildings, in a 1-mile area. We were invited to submit designs for the end of year exhibition publicity materials.

Outline of what we did

We designed a very clever lateral and user-friendly concept. The concept was also rooted around getting people to the correct buildings, throughout the Norwich School of Art and Design. Our concept was relevant and reflected what the organisation does, all done through hand-drawn artwork. Sure to make art and design students think!

The images and work shown here are not in a totally ideal final form, a bit more development is needed, but the communications and campaign concept is there.

3 main improvements for them

  • Widely appealing publicity concept that a difficult and diverse audience (art and design students), would most likely enjoy and find interesting.
  • Wayfinding and signage solutions which made it near impossible to get lost throughout a large number of buildings.
  • A complete package of exhibition publicity materials with no items needing to be sourced anywhere else or at a later date.
A good idea for sensitive subjects. Was the spider successful in catching any flies..?
Corporate identity/stationery design for financial company. Image shows business card and compliments slip designs
Corporate identity/stationery design for financial company. Image shows design of letterhead
Corporate identity/stationery design for financial company. Image shows design of the back of letterhead
Corporate identity/stationery design for financial company. Image shows design of the front and back of the DL envelope
Corporate identity/stationery design for financial company. Image shows designs on vans company vehicles
Corporate identity/stationery design for financial company. Image shows designs for staff clothing

Client

Montague Capital.

Project title

Corporate identity design, guidelines and manual.

Services

Graphic communication design + Technical illustration + Typographic design.

About the client

Offers advice and financial management in the U.K. and internationally, to a range of individuals, organisations and companies.

Client’s needs

This financial company needed a new logo and corporate identity.

Outline of what we did

We designed a logo that communicates the idea of investments going up. The logo had to work well at very small and very large sizes, due to the diverse nature of logos in today’s information society. Relevant colour was also used, to communicate trust, confidence and credibility. We designed a PDF corporate identity manual, to help them see, maintain, and apply their identity and branding across their communications.

3 main improvements for them

  • Flexible, robust and responsive logo enhancing their business objectives and aims.
  • Helped the client apply their corporate identity across future communications by designing an identity manual that helps external suppliers, like printers and website designers.
  • Increased their brand’s perceived trust and confidence through relevant and precise use of colour.
Gave them a good return on their investment

3 results of graphic communication design by us

 1 Your business or product will work better. Graphic communication is a large percentage of your communications.

 2 Our designs achieve your objectives, aspirations and fulfill your users’ needs, as well as increasing the chance of product sales.

 3 Make an appealing and good 1st impression. If it looks like you do not care, do not expect other people to care either.

Give yourself a much better chance of success, and get the returns you need

We would like to know more about your project

Contact us