Freehand illustration services

Freehand illustration is ideal for a wide-range of items, from text‑heavy books to websites, it improves and sustains users motivation levels when engaging with content, and especially large amounts of text. People of a wide age-range enjoy and accept this type of illustration, because of its fun and humane nature. The strength of our cartoon illustration is that it can communicate hard to visualise abstract issues and concepts from content, which are not obviously easy to communicate, or by using photography. The world’s largest organisations increasingly utilise and value illustration as a major part of their corporate identity and customer communications.

Envisage, enlighten and entertain

We do

  • Full colour or greyscale illustrations.
  • In a range of line thicknesses.
  • Of objects, people, places and scenes.
  • Inclusive and multicultural.

Below is a selection of projects to give you an idea of just some of the projects we have worked on.

A large thick yellow handdrawn chalk arrow pointing down

Client

Gill Matthews.

Project title

Waving, not drowning.

Services

Freehand illustration.

About the client

Literacy consultant, writer and series editor for several major literary programmes and book publishers.

Client’s needs

The client was working on a publication (a series of articles written by and for teachers), as a follow up to a conference. The title of the publication was Waving, Not Drowning.

Freehand/cartoon illustration for an article. Shows a man with armbands on going into the sea

Prevented them from drowning

Client

Hunter Cards.

Project title

Get well soon.

Services

Freehand illustration.

About the client

A niche direct-to-retail publisher of greeting cards in the U.K.

Client’s needs

They needed a greeting card design for their new list of greetings cards, and we were commissioned to do a get well soon card.

Freehand/cartoon illustration for a greeting card (Get well soon). Shows a man looking sad on a hospital bed

Award

Designed healthier communication

Client

thinkpublic.

Project title

Mind the Gap and The Real Work Experience public services competition.

Services

Freehand illustration.

About the client

An award-winning service design, social innovation, co‑design and user engagement agency in Marylebone, London.

Client’s needs

Their competition brief was to share a positive or negative experience you have had with public services, and express how they could be better.

Freehand/cartoon illustration for a website/competition. Shows Kings Cross/St Pancreas station with people queueing up for a ticket

The telling of an old story

Client

ReDesign Youth.

Project title

Presentation.

Services

Freehand illustration.

About the client

They work collaboratively with young people to consider design improvements to their environments.

Client’s needs

The client needed illustrations and powerful imagery to communicate with young people for their presentation, website and business communications. We designed illustrations to communicate issues in their content, to speak relevantly and say something to young people.

Freehand/cartoon illustration for website. Shows a person looking into a shop window considering possibilities

Helped them sea… beyond the hurdles

Client

User Design, Illustration and Typesetting (us).

Project title

Homepage promotional illustration.

Services

Freehand illustration.

Client’s needs

We needed an illustration for our website illustrating what we do utilising a highly-lateral concept. This was certainly a memorable illustration that used an interesting concept and analogy.

Freehand/cartoon illustration for promotional use. Shows an opticians room with a woman being tested with a sign that says 'Better or worse'

We love to make things work well, oh yeah!

3 results of a freehand illustration by us

 1 Illustrations that communicate complex and tricky issues in a fun and humorous way.

 2 Improved user motivation levels of large amounts of text, and difficult subjects.

 3 High levels of appeal, interest and engagement, for a wide age‑range and audience.

Explain the unexplainable for magical communication

We make more of a difference than you think! We would like to know more about your project

Contact us