Publication design services

We find out what you and your users want and need the publication to do, then analyse the content and figure-out how to design and communicate it, to make it work well. We analyse, structure, layout and design your information, making it highly appealing and easy‑to‑read so it gets used, that enables people to process the information better. Publications help to inform and impress, and are a valuable interface between your organisation and users. We are knowledgeable about page layout, grid systems, image structures, typography, stylesheets and material considerations like printing, paper and binding. Publications can be setup to the printer’s specification, or as PDFs, or in accessible formats such as large print, giant print, easy read or HTML.

Communicate better with more people

We design

  • Annual reports and reviews.
  • Booklets.
  • Catalogues and brochures.
  • Exam papers.
  • Holiday brochures.
  • Instruction manuals.
  • Leaflets.
  • Magazines.
  • Newsletters.
  • Newspapers.
  • Publications.

Below is a selection of projects to give you an idea of just some of the projects we have worked on.

A large thick yellow handdrawn chalk arrow pointing down

Client

Resource for Urban Design Information.

Project title

Placemaking.

Services

Publication design + Typographic design + Typesetting.

About the client

A platform for knowledge sharing between built environment professionals to promote best practice, and to play a key role in creating better places to live.

Client’s needs

This urban design resource organisation produces regular publications, to inform its members and users. We were asked to redesign their Placemaking publication.

Urban Design Town Planning Regeneration publication design, shows the front cover with title in large size and image of buildings

Urban Design Town Planning Regeneration publication design, shows the title page with title in large size in green and blue

Urban Design Town Planning Regeneration publication design, shows the title page with title in large size in green and blue with photo of 2 buildings reversed out

Urban Design Town Planning Regeneration publication design, shows a double page spread from inside with various gridded images and information about select projects

Outline of what we did

We developed and improved the branding of their publication by using 2 main complimentary colours, a more modern typeface than they used previously, and by splitting-up and emphasising the different parts of publication’s information, to make it less dry and less like a straight text publication or novel. These decisions lead to a much better publication design than previously, and the publication was setup as a PDF and displayed with pride on their website.

3 main improvements for them

  • Better application of their corporate identity and branding across their range of publications.
  • Increased desirability and improved the effectiveness of the content, through laying-out and organising the information better.
  • Analysed and then optimised their information and content, to make it work as well as possible for intended users, members, and their organisation’s objectives.

Details

Pages: 18Page size: A4: width 297mm × height 210mm.

Helped them sustain desire

Client

Action for Brazil’s Children Trust.

Project title

Annual review.

Services

Publication design + Typesetting + Paper selection support + Typographic design.

About the client

They are dedicated to helping the street children and most vulnerable young people of Brazil.

Client’s needs

The client needed their yearly annual review designing for interested people, investors and for publicity, to promote their service and organisation and to showcase their activities in the last year.

Before our redesign.

Image of an inside spread of the original content from the client, shows 2 A4 pages of black default text in a typical generic Microsoft Word layout

After our redesign.

Photograph of the annual review cover. Shows the back cover on the left and the front cover on the right. On the left shows their contact information in the left column, then in the middle and right column, gridded images of Brazil showing people doing daily task. On the right page, shows a man juggling, then has the ABC logo at the top right, and publication title below

Shows a photograph of a double page spread on light cream paper. On the left page shows the large heading ‘Updates’ then a photo below of someone pointing up, then to the right body text

Shows a photograph of a double page spread on light cream paper. On the left page shows project body text, then split across the. Middle over the gutter is a photograph a slums in Brazil showing low quality housing. Then on the right a photo of painting on the floor, and project text below.

Shows a photograph of a double page spread on light cream paper. On the left shows a large heading ‘Business and management’, then body text below. On the right page shows a projects turnover graph, going from 2001 to 2007, gradually rising up

Outline of what we did

We used an easily holdable and compact A5 landscape page size, which suited the different types and amounts of information, creating a less cluttered and less dense publication (compared to A4 portrait size). A well-designed grid system was setup, which allowed good layout of the content, effective sectioning and hierarchy of information parts. The page layout is dynamic, engaging and compelling, utilising strong text and image structures. We also introduced (which had never been done in any of their previous annual reviews) a map of Brazil which allowed readers, when coming across different locations in Brazil within the publication, to see and find the specific places in Brazil. This helped potential investors see where the locations are, increasing the chance of them investing in new projects and areas. The typeface we used has a surprisingly Brazilian carnival and humane feel to it, that nicely reflects and enhances their content and enriches the publication’s typographic communication.

3 main improvements for them

  • Increased the chance of people giving money to the charity, through an area location map.
  • Improved the design and layout of the client’s content and information through our grid system, reordering of sections, and a less-cluttered page size.
  • Communicated and expressed the client’s content and information better to people, and their intended users.

Details

Pages: 44Page size: A5: width 210mm × height 148.5mmInside paper: Think Warm, 100g/m², 50% recycled.

Made them fit for purpose

Client

Dyslexia Institute.

Project title

Annual report and financial statements.

Services

Publication design + Typesetting + Paper selection support + Information design + Typographic design.

About the client

Provides teaching and support for people with dyslexia since 1972, with 12 centres throughout the U.K.

Client’s needs

This dyslexia organisation needed help producing and designing a more professional annual report and financial statements than in previous years. Previously they had done the report in Word using amateur formatting, amateur text composition, not enough space between many table columns, and a highly debatable typeface choice Comic Sans.

Before our redesign.

Image of an inside spread showing complex financial tables before our redesign

After our redesign.

Photograph of the cover at a 45 degree angle. Annual report design, typesetting and complex tables

Inside spread of annual report and financial statements. Main heading in blue on the left page and main body text on the right page

Annual report design, page layout, typesetting and complex tables. Photograph of an inside spread

Annual report design, page layout, typesetting and complex tables. Inside spread showing complex financial tables

Annual report and financial statements photograph of an inside spread showing complex financial tables

Dyslexia Institute annual report purple acetate overlay for dyslexic users at the back of publication

Annual report and financial statements design guide and composition specification

Outline of what we did

The client wanted a highly accessible graphic communication design, we did this through the overall design, layout and typography, and also included in the back of the publication, a purple acetate overlay to further make the publication even more accessible (some people with dyslexia prefer to read with a coloured acetate overlay). The publication contained a mass of complex financial information which needed designing and laying‑out clearly. For numerical data we used tabular lining numbers that made numbers easier‑to‑read and align better vertically. We put the report title at the bottom of all pages in the footer, and the section title at the top of the left and right pages in the running heads, so if people photocopy or save‑out individual PDF pages, they will always know which publication the page has come from. We researched, selected and sourced dyslexia-friendly off‑white/cream paper.

Note

When we did research in 2005 into the typographic requirements of people with dyslexia, there was conflicting advice ranging from handwritten typefaces, to serif, to sans serif. Due to new research released in 2006, we would not use Helvetica again for people with dyslexia. Contact us for up‑to‑date in‑depth knowledge of designing for people with dyslexia.

User feedback

  • Design manager: ‘They [the users] are not going to get lost’.

3 main improvements for them

  • Built-in an acetate overlay feature on the last page of the annual report, which was a 1st in accessible dyslexia publication design.
  • Decreased typographic layout usability errors and difficulties.
  • Improved typographic clarity and communication for people with dyslexia and people in general, making the publication perform better than last year’s publication design.

Details

Pages: 70Page size: A4: width 210mm × height 297mmInside paper: Croxley Heritage Wove, ivory, 120g/m², 75% recycled.

They can read it better now

Client

ReDesign Youth.

Project title

Promotional PDF presentation.

Services

Publication design + Typographic design + Freehand illustration + Typesetting.

About the client

Works collaboratively with young people to consider design improvements to their environments.

Client’s needs

This youth organisation needed a quality electronic presentation to use at meetings in front of possible collaborating partners, businesses and funders, and when speaking at conferences to make a good impression.

ReDesign Youth PDF presentation slide. Cartoon of person sitting on earth looking at other planets

ReDesign Youth PDF presentation slide. Cartoon of people on a mountain showing 3 attributes

ReDesign Youth PDF presentation slide. Photograph showing Bethnal Green Road and how public space has been invaded

ReDesign Youth PDF presentation slide. Cartoon showing a person looking into a shop window at their possibilities

ReDesign Youth PDF presentation slide. Cartoon of a person asking another person what they would like to do

ReDesign Youth PDF presentation slide. Cartoon of a Rastafarian asking young people if they have anything to say

Outline of what we did

We designed this PDF presentation that fits their whole corporate identity and website, which we had also designed previously. They utilised our freehand cartoon illustration, which produced a presentation sure to engage and motivate young people. The cartoon illustrations were communicated and illustrated to be more than just something to look at (eye candy), and there is more to them than meets the eye… Bright and vibrant colours were used, along with active and bold typography, for a widely acceptable, modern and fun impression.

3 main improvements for them

  • Increased the appeal of their business and helped them relate to their main user group, in a relevant and engaging way.
  • Designed a high-resolution PDF presentation that can be opened on any computer with no software compatibility problems, and can be viewed at very large sizes and zoomed‑in if needed, with no loss of quality.
  • Client support and customer service in a quick and efficient manner, at every stage.

Details

Pages: 14Page size: width 294mm × height 224mm.

Helped them to be valued and understood

3 results of a publication designed by us

 1 Better organisation and design of your content, that serves your objectives, aspirations and users.

 2 Better communication with your users about what you do and offer, in a credible and informative way.

 3 Enhanced global presence of your service, organisation or company.

Create interest and get responses

We make more of a difference than you think! We would like to know more about your project

Contact us