Information design services

What is information design?, one definition is ‘information designers create and manage the relationship between people and information so that the information is accessible and usable by people, and they provide evidence that the information is accessible and usable to an agreed high standard’ (David Sless, Communication Research Institute). Essentially information design is more content, complexity and usability concerned than just about concerns of aesthetics. It also commonly includes: making communication easier to understand, legibility, research and user testing. We can help you with:

  • Basic plain English editing/writing and advice.
  • Complex document design.
  • Form and questionnaire design.
  • Letter, bill and statement design.
  • Medicine/patient information leaflet (PILs) design and directive adherence.
  • Package labelling.
  • Performance based design.
  • Pictograms.
  • Signage/wayfinding.
  • Testing graphic communication and getting user feedback.
  • Timetable design.
  • User experience (UX) design.

In all our work we try to use an information design approach, below are some specific examples of our information design work.

Image of project

CRI (Communication Research Institute), figure 7: performance level/graph of taks across all credit card statements

Client

Communication Research Institute (collaborative project).

Item

Credit Card Statements: Communication Benchmarks 2009.

Input

Benchmarking, user testing.

Results

View project report and findings (PDF).

How did we fix a few of the client’s problems?

  • We sourced a credit card statement, and then set users tasks to do, analysing what they could or could not do (diagnostic testing).
  • Graphic communication performance evidence and data on the usability of the credit card statement.
  • We sourced a wide range of people to use as testing participants.

Norwich School of Art and Design/Norwich University of the Arts signage/wayfinding system proposal 1. Signs showing different levels

 

Image of pictograms/icons for end of year exhibitions (Norwich School of Art and Design/Norwich University of the Arts). Pictograms ranging from graphic design, to games design

Client

Norwich School of Art and Design.

Item

Signage proposal number 1, pictogram proposal number 1.

Input

Signage design, technical illustration.

How did we fix a few of the client’s problems?

  • We designed a unified and clear wayfinding system for all buildings and on all campuses.
  • The system can be edited and updated with new locations and information, as well as being able to handle future information.
  • A pictogram system to aid understanding and recognition of the different courses.

Norwich School of Art and Design/Norwich University of the Arts signage/wayfinding system proposal 1. Hand drawn signs in chalk on black paper, stretched across walls and entrances

Client

Norwich School of Art and Design.

Item

Signage proposal number 2.

Input

Signage design, technical illustration.

How did we fix a few of the client’s problems?

  • We designed a 2nd very clever wayfinding system making it practically impossible to get lost.

Image of Leicester BID form/questionnaire originally supplied design

Original form/questionnaire supplied by the client.

Image of Leicester BID form/questionnaire design, redesigned version

Redesigned form/questionnaire.

Client

Leicester BID (Business Improvement District).

Item

Form/questionnaire.

Input

Form/questionnaire design.

How did we fix a few of the client’s problems?

  • The original form from the client was not particularly clear, was really boring and not enticing to read or use. We worked on the clarity and appeal of this inconvenient document.
  • Setup of artwork in a high-resolution format for print and web use.
  • Clear English editing and rewording to maximize wide spread understanding for as many people as possible.

Annual report design, page layout, typesetting and complex tables. Photograph of an inside spread showing complex financial tables

Annual report and financial statements photograph of an inside spread showing complex financial tables

Annual report and financial statements design guide/specification

Client

Dyslexia Institute.

Item

Annual report and financial statements.

Input

Publication design, page layout and typesetting.

Details

6 column layout and tables. Purple acetate overlay feature at the end. Page size: A4: width 210mm × height 297mm. Pages: 70. Paper: Croxley Heritage Wove, ivory, 120g/m², 75% recycled. Binding: staple bound.

Note

When we did research in 2005 into the typographic requirements of people with dyslexia, there was conflicting advice ranging from handwritten typefaces, to serif, to sans serif. Due to new research released in 2006, we would not use Helvetica again for people with dyslexia. Contact us for designing for people with dyslexia.

How did we fix a few of the client’s problems?

  • The client wanted a highly accessible graphic communication design, we did this through the overall design, layout and typography, and also included in the back of the publication, a purple acetate overlay to further make the publication even more accessible.
  • The publication contained a mass of complex financial information which need designing and laying out clearly. We also were required to do manual decimal point alignment of all numerical data and used tabular lining figures.
  • We researched, selected and sourced dyslexic-friendly off-white/cream paper.

Infographic for the paper: Information on different types of people for graphic communication, website and information designers. Shows statistics for the following types of people: Children, 4–12 years old, Teenagers, 13–19 years old, General people, 20–45 years old, Older adults, 60 years old+, Dyslexia, Vision impairment, Colour blindness, Arthritis, Text and numerical literacy, Digital literacy, Education level, Prior experience (knowledge level), and Psychology

Client

Usability Geek.

Item

Infographic.

Input

Text and statistical research, technical illustration and typography.

Link to the paper

This infographic accompanies our paper called Information on different types of people for graphic communication, website and information designers published on the Usability Geek website. It is freely reusable and copyright free. Click/tap the infographic above to view it at full size.

How did we fix a few of the client’s problems?

  • We researched and read through many research and academic papers gaining statistical data which was of most use for designers when designing graphic communication.
  • The infographic designed shows the data in its most simplistic and quickest form.
  • Pictogram illustrations were used to help relate the different types of people to the statistical data.

3 results of good information design by us

  • Good information design saves lives.
  • Less calls to your telephone helpline or support email address because misunderstandings and difficulties have been substantially decreased.
  • Numerical data about how your intentions and design are actually working with people.