Guidelines

There are graphic communication guidelines, such as best practice guidelines on producing graphic communication for people with impaired or ageing eyesight. The Equality Act 2010 (for England, Scotland and Wales) requires you to provide information in an accessible format as a reasonable adjustment, for example braille, large print, easy read or using coloured paper. We can help you with:

  • Basic plain English writing guidelines.
  • Clear, large and giant print transcription, including the Royal National Institute for the Blind See it Right: Making information accessible for people with sight problems guidelines, for people with visual impairments (RNIB, Lighthouse).
  • Corporate identity guideline adherence (NHS, Orange, Macmillan Cancer Support).
  • Easy read, for people with learning difficulties (Department of Health).
  • Inclusive design aspects.
  • Legibility (typeface selection).
  • Penguin typesetting composition rules (Jan Tschichold).
  • Printer specifications (Lightning Source: File creation guide, Biddles).
  • Regulatory affairs and guidelines.
  • The Information Standard quality mark (NHS England): we can help with graphic communication design to compliment the requirements of this standard.
  • Typographic design for children, dyslexic, visually impaired and ageing users.
  • Usability.
  • World Wide Web Consortium (W3C) guidelines.
  • W3C Web Content Accessibility Guidelines (WCAG) adherence to level A, AA, or AAA.

1st photo of a guide dog and person on public transport. 2nd photo of elderly person reading newspaper in mobility buggy